Search Engine Optimization (SEO)

Introduction to SEO

  • What is SEO
  • What is SERP
  • SERP Structure
  • How Google Search Engine Works
  • Introduction to SEO Techniques
  • Types of SEO
    • White Hat SEO
    • Black Hat SEO
    • Grey Hat SEO
    • Negative SEO
  • Google Algorithmic Updates

On-Page optimization

  • What is On page SEO
  • Keyword Research Techniques
  • Content writing
  • Various On-Page Optimization Techniques
  • Plugins needed for On Page Optimization

Google Search Console / Google Web Master Tools

  • Introduction to Google Search Console
  • Submit website to Google Search Console
  • URL Inspection
  • In Detailed explanation about Google Search Console Tool
  • Remove a website or a URL from Google
  • SEO Quake
  • How to identify whether a website is crawled by Google or not
  • Identify how recently a website is crawled
  • Web Position Analysis
  • Competition Analysis

Off-Page Optimization

  • What is Link Building
  • Types of links
  • Link Juice, Domain Authority, Page Authority
  • what is a Quality Backlink
  • Off-Page Optimization Techniques / Backlink Gaining Techniques

Server Side Optimization

  • Introduction to Server Side Optimization
  • XML Sitemaps
  • HTML Sitemaps
  • Robots.txt
  • Convert Non www site to www site
  • Deadlinks
  • Disavow Tool
  • Canonical tag
  • Redirections

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